New Delhi: Amazon’s $1 billion commitment to empower small and medium businesses (SMBs) in India is Jeff Bezos’ attempt to change the e-commerce giant’s perception among small businesses which are in a retaliatory mode, industry experts said on Wednesday.
Bezos announced that the e-commerce major, through its global footprint, will help SMBs export products worth $10 billion by 2025.
This move is seen as a measure to calm the growing unrest and protests going on under the aegis of the Confederation of All India Traders (CAIT).
Over the next five years, Amazon will invest $1 billion to digitise micro and small businesses in cities, towns and villages across India, helping them reach more customers than ever before, announced Bezos.
Amazon said it would establish ‘Digital Haats’ in 100 cities and villages to help businesses integrate into the digital economy.